The Great Boulevard is a brand for an environmental project in China. This brand is one of participants, meanwhile, it has been advanced to the final. The top of the logo is constituted by egret, mountain, river, and fish. Whole logo is rounded rectangle, which means round sky and square warth. The bottom part is constituted by Chinese, English words, and the stamp, which keep balance of whole logo. The Logo should appear, when possible, as per the following examples. The colour version should always use the brand primary colours – Dark Green, which means full of vigour. Another version is golden, which presents historical accumulation and Chinese cultural connotations. Logo can use black and white when printing or sculpturing.